We all know it: Customer Experience is and always has been one of the pillars of successful business. Happy customers become your biggest marketing assets. They provide genuine observations about your company to prospective customers, and your customers often try and up sell your company. They are better than any marketing team or sales effort. Armed with this knowledge, it would be wise to take a hard look at your customer support and ensure that they are providing the absolute highest quality services that they can to your customers. Your champion customers will spread the word of incredible customer service, and often that is the tipping point to convert a prospective customer into a closed deal. Here are 6 tasks you can do right now to improve customer support, and watch the new deals rain down.Read More
Millennial customers will soon be the major spending power in the US. Born approximately between 1980 and 2000, they make up the largest generation in the US. More than ever before, this generation is imprinting their moral and ethical beliefs upon the decisions they make regarding purchases, employment opportunities, and professional relationships. Millennials choose to support businesses only when those businesses share their common values. Many have seen the benefit (Toms, Warby Parker, Better World Books, etc.), while many have suffered as a result of their differing practices. Now, companies can be pro-environment or pro-people on paper, but the opposite in action. Millennials don't take long to discover the validity of a company's charitable claims.Read More
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