We’re not all commuting to the same office, huddling in the same conference room, or catching up over breakroom coffee anymore. The rise of remote and hybrid work has completely transformed how we connect with coworkers, clients, and teams.
How do we keep the momentum going and connect team members when people are scattered across cities, states, or even countries? Email and chat tools are great, but they only go so far. Sometimes, you just need remote collaboration to see someone’s face, hear their tone, and know they’re really tuned in.
That’s where video conferencing comes in. It’s not just a replacement for in-person meetings—it’s a better way to communicate in many cases. And we'll show you why.
Below, we take a deeper look at why video conferencing is essential for companies that want to collaborate effectively, especially across different locations.
What Makes Video Conferencing Indespensible to Businesses
There are quite a few reasons why so many companies have embraced virtual meetings. But we've assembled the most impactful ones below. Want to know why video conferencing is so vital to running a successful business? Because in the business world:
It Makes Teams More Productive
When your team can hop on a quick video call, decisions get made faster. A Wainhouse Research study found that businesses using video conferencing saw a 22 percent boost in productivity and got projects done 30 percent faster.
It’s Budget-Friendly (Seriously)
Travel costs, office rentals, mileage—video conferencing helps cut all of that. Tools like SimplicityCOLLAB video conferencing, integrated with Simplicity’s full communication suite, give you everything you need for remote collaboration without the big-business price tag. Whether you’re a growing startup or a large organization, you get reliable, high-quality video without breaking the bank.
It Works from Anywhere
Remote work isn’t one-size-fits-all. Whether your team is at home, in a coworking space, or hopping on Wi-Fi between flights, video conferencing lets everyone stay connected. SimplicityCOLLAB is built for flexibility—no complicated setups, no IT nightmares. Just a tool that makes internal and external communication easier for everyone.
It Improves Remote Team Collaboration
Think about the last time you tried to hash out an ongoing project over email. You probably sent five messages back and forth, maybe scheduled a call, and still ended up confused. Now, imagine just jumping on a quick video chat. One 10-minute conversation could’ve saved hours.
Face-to-face meetings (even virtual ones) make project management easier. You can bounce around ideas, solve problems, and build rapport, all while making workflow processes advance easily. With features like screen sharing, virtual whiteboards, and breakout rooms, your remote teams can work like they’re in the same room—even when they’re not. You can use remote collaboration to gain valuable insights and complete tasks in a timely manner.
It Supports Better, Clearer Communication
Text is a great communication tool, but it can only do so much. Tone gets lost, sarcasm doesn’t land, and misunderstandings are common. But when you’re face-to-face in virtual meetings, you can read body language, clarify in the moment, and feel more connected to the person on the other end.
It Helps Your Business Stay Competitive
Staying ahead in a crowded market means moving fast and making real connections. Video calls let you have brainstorming sessions with partners anywhere, pitch to prospects face-to-face, and jump on new ideas the moment they arise. No wonder 31 percent of employees say that companies using video conferencing are more successful.
When your rivals can jump into a face-to-face call in seconds, you don’t want to be left scrambling. Video conferencing lets you react faster to new opportunities, strengthen client relationships, and pivot on a moment’s notice.
4 Everyday Scenarios That Are Improved by Video
You don’t need to be hosting a 100-person webinar to benefit from video conferencing. Here are a few everyday business moments that work better when you can see and hear the people you're talking to:
1. Quick Team Check-Ins
A five-minute video call can do more for project progress than a dozen emails. With daily or weekly check-ins, teams stay on the same page, and you can catch those little things (like confusion or burnout) before they become big problems. It can also help remote team bonding! According to some research, almost 90 percent of employees report that video conferencing helps them feel more connected to their teammates and team leaders.
For example, software company GitLab, which operates with a fully remote workforce, encourages regular video "coffee chats" and standups to maintain a strong team culture. They’ve found that seeing faces helps build trust and accountability, even if team members never meet in person.
2. Client Meetings That Build Trust
A good client relationship starts with a clear communication process and trust. And building that foundation over email feels next to impossible. Thankfully, video conferencing solutions step in. Meeting with clients over video lets you pick up on body language, tone, and other non-verbal cues that can get lost over the phone or email. It's effective communication that feels more personal—because it is.
In fact, a 2021 survey found that 75 percent of decision-makers are more confident after a video meeting than after a phone call or email. When it comes to pitching a service, handling a crisis, or closing a deal, that confidence matters.
Picture a marketing team pitching a bold new campaign. Instead of a static slide deck, they jump on a video conference call, present live, read the room, and tweak the pitch in real time. When budget questions pop up, they share their screen and break it down on the spot. By the end of the call, the client feels confident and excited—something an email thread could never deliver.
3. Remote Interviews and Hiring
Hiring from outside your area can be tough, but video interviews make it easier by letting you meet candidates face-to-face without the travel. They save time, reduce costs, and often make the experience more comfortable for applicants, helping you connect with great people, no matter where they are.
Take Zapier, for instance—a fully remote company that’s hired hundreds of new employees from different locations through video interviews. They use structured virtual interview processes to assess cultural fit and job readiness, all while saving time and money.
4. Training and Onboarding
Ever try providing a consistent onboarding experience for new team members by patching together a series of phone calls and emails? It's no walk in the park. Using remote collaboration tools for online meetings make it easier to train new hires, especially when they’re in different physical locations.
A 2023 report from Owl Labs found that 78 percent of remote employees said video training helped them learn faster and feel more prepared. With remote work tools like screen sharing and recording, the entire process of knowledge sharing is more engaging and accessible than static PDFs or manuals.
Picture a product team rolling out new software. Instead of sending lengthy documents, trainers host a live video session: they demo features, answer questions on the spot, and record the session for future hires. This real-time interaction helps employees absorb information faster and feel more confident in their roles. And better prepared employees are a pillar of business success.
Want to learn more about the benefits of video conferencing? Check out our blog!
It’s Not Just About Technology—It’s About Teamwork
At the end of the day, video conferencing isn’t about cameras and software. It’s about people.
Remote collaboration is about making sure your virtual team members feel included in all-hands meetings and company-wide announcements. It’s about giving your client a warm, professional experience—no matter where they’re located. It’s about helping new hires feel confident from Day 1. It’s about keeping your business moving forward in a world where flexibility isn’t a perk—it’s a requirement.
Great collaboration (and great company culture) starts with human connection, and that’s exactly what Simplicity VoIP's tools provide.
Enjoy the Benefits of Virtual Meetings Today with Simplicity
We've got powerful communication tools that make virtual meetings (and remote collaboration) better than ever. SimplicityCOLLAB delivers all the workflow automation features you need—without the headache. Here’s what you (and your remote team members) get:
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Crystal-Clear Audio and HD Video: No more pixelated faces or fuzzy voices—just smooth, high-quality virtual meetings that feel like everyone’s in the same room.
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One-Click Video Conference Calls: Jump into a call with your team members faster than you can type “You’re muted.” Starting or scheduling upcoming meetings can happen instantly, right from your browser or mobile app.
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Built-In File Sharing and Whiteboarding: Share your screen, annotate objectives, and brainstorm ideas on a virtual whiteboard, encouraging employee engagement—all without juggling extra tools or downloads.
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Enterprise-Grade Security: End-to-end encryption keeps your internal communication and external conversations private, so you can focus on the ideas, not the vulnerabilities.
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Seamless Integration: Works smoothly with scheduling tools like your calendar, existing email, and team-chat platforms without any complicated setups, third-party applications, or extra logins. Not to mention plug into customer relationship management software, knowledge center tools, task management software, and more!
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Scalable for Any Size: Whether it's a quick three-person sync or a company-wide webinar with all team members, SimplicityCOLLAB is a business communication tool that promotes real time communication and scales with you—no performance trade-offs.
Best of all, it’s backed by Simplicity’s expert support team and can be bundled with other essential business communication tools for effective communication, which can save you even more time and money.
Want to learn more? Reach out to us today, and we'll help you connect team members better than ever before.
