Why a VoIP Reseller Program is Perfect for Growing Your Business

Generating revenue is just part of owning or operating a business, but does it need to be like starting at square one every time you look at adding a solution to your existing portfolio? It shouldn’t feel that way at all, and that’s just what a quality VoIP reseller program offers. You start on solid footing every time, thanks to a feature-rich platform, access to established processes, marketing strategies, along with support and training that only comes from being backed by an industry leader like Simplicity VoIP. The real power of a reseller program lies in the fact that you don't have to worry about maintaining the entire system or worrying about upgrades, taxation, or billing; that's all handled through your reselling partner. 

Before we get ahead of ourselves and jump right to the advantages, let’s take it back to the beginning and start at what a VoIP reseller program is. 

What is a VoIP Reseller Program? 

At its core, a VoIP reseller program is a partnership between a VoIP service provider and a reseller or referral partner, allowing the reseller to offer VoIP services to their customers under their own brand. To get started, you need to sign up for a reseller account that provides essential tools and support. Instead of pushing another service through your business, you get to create a brand for yourself that reflects exactly who you are.  

This type of partnership welcomes VoIP resellers to offer customized solutions, dedicated support, and tailored approaches to meet the specific needs of their target customers. By joining forces with a premier VoIP reseller program, your business can expand its offerings and increase revenue. A recent report from Fortune Business Insights found that the global managed services market was valued at USD $270 billion in 2023. 

Benefits of Partnering with a VoIP Reseller Program 

The simple fact is you want to grow your business. The reasons are irrelevant, but you must systematically add products, features, or services that make you a compelling option to customers.  

For instance, you own a small but mighty IT shop or MSP and, over the years, have been asked multiple times about phone service while on projects. At the time, you were trying to build a name for the business and didn’t jump at those opportunities, but now you see it’s time to expand your offering to include phone service. You have a deep knowledge of hardware installation and what it takes to build relationships, and now you've decided to spend the time and energy required to become an expert in VoIP. 

Amongst the additional benefits listed below, it’s the consistent recurring revenue that helps bring stability to your company that’s incredibly enticing. 

• Increase sales and recurring revenue by offering VoIP services to customers. 

• Provide customers with cost-effective and reliable communication solutions from a trustworthy company. 

• Offer bucketed solutions or built-to-order offerings that close more deals. Also, give dedicated support to meet the specific needs of customers. 

• Expand business offerings and increase competitiveness in the market. 

• Receive dedicated support and resources from the VoIP service provider.  

With VoIP reseller opportunities, there’s excitement in knowing that you have more control over the success of what you’re building. Will it be easy? With Simplicity VoIP it can be! Our Super Seller program offers extensive support, technical knowledge and training, and installation services. 

Choosing the Right VoIP Reseller Partner 

Choosing the right VoIP reseller partner is crucial for the success of your business. When selecting a partner, consider the following factors: 

1. Solid Technology: Your partner should provide a solid, fully managed platform that requires no setup or maintenance on your end. 

1. Reputation: Look for a partner with a stellar reputation in the industry. A well-regarded partner known for providing high-quality services and support can significantly enhance your business credibility. 

1. Customization: Ensure the partner offers custom VoIP solutions that can be tailored to meet your customers' specific needs. This flexibility allows you to provide personalized services that stand out in the market. 

1. Scalability: Choose a partner that can scale with your business. Opt for flexible plans and pricing that can accommodate your growing demands, ensuring you can continue to meet customer needs as your business expands. 

1. Support: Dedicated support is a must. A partner with a dedicated team and resources to help you answer questions and resolve issues promptly can make a significant difference in customer satisfaction. 

1. Pricing: Consider the pricing model and ensure it aligns with your business goals. Competitive rates and flexible payment options can help you attract and retain customers. 

1. Simplification: As a reseller, you shouldn't have to worry about the complexities of compliance, billing, and taxation. Your goal is to sell, and your partner should handle the backend stuff. 

By carefully evaluating these factors, you can select a VoIP reseller partner that meets your business needs and helps you succeed in the market. 

Related content: Partner Levels: What’s The Best Fit For You? 

Identifying Your Target Market for VoIP Services 

Identifying your target market is essential for effectively marketing and selling VoIP services. Consider the following steps to pinpoint your ideal customers: 

1. Industry Analysis: Consider industries that heavily rely on communication, such as healthcare, finance, and education. These sectors often have a high demand for reliable VoIP services. 

1. Business Size: Determine the size of businesses you want to target. Whether you focus on small, medium, or large enterprises, understanding their specific needs will help you tailor your offerings. 

1. Geographic Location: Identify the geographic location of your target market. This could include specific countries, regions, or cities where your services are most needed. 

1. Communication Needs: Analyze your target market's communication needs. Consider the type of services they require, such as business SMS or outgoing calls, to ensure you can meet their demands. 

1. Pain Points: Research your target market's pain points, such as high communication costs or poor service quality. Addressing these issues in your offerings can make your services more appealing. 

1. Out-Dated Technology: Too many businesses still rely on technology long since discontinued, and if it goes down, they'll have serious problems. Older PSTN on-premise systems are ripe for targeting and would be a great fit for VoIP.  

Understanding your target market can help you develop effective marketing strategies and allow you to tailor your VoIP services to meet their specific needs. 

Developing a Marketing Strategy 

When you expand your products and services, you must let people know about it. This is not a shout-it-from-the-roofs strategy but a plan to let current and potential clients searching for your services find you. A study from LocalIQ found that, on average, Google has 8.5 billion searches per day; 46 percent of those are local inquiries for businesses close to the searcher. 

• To increase online visibility, use search engine marketing (SEM) and search engine optimization (SEO) techniques. 

• Consider social media and content marketing to promote VoIP services. 

• Connect with other businesses to offer bundled services. 

• Tap into email marketing and referral programs, especially with current clients, to reach new customers.  

A marketing strategy is only one piece of the puzzle but should be coupled with your typical business-generating strategies. Building a business that stands the test of time takes time, so if you’re in it for a quick score, that won’t happen. 

Building Long-Term Relationships 

The kiss of death for any business is a one-and-done customer. That’s someone who took a chance, bought a product or service, and was never heard from again. Maybe you didn’t do anything particularly wrong, or the customer wasn’t sure how you were going to solve their problems, but ultimately, that’s it on the relationship. Your primary goal as a reseller is to provide top-tier service to your clients, because they are going to talk. And according to a study from Semrush, word-of-mouth is even more effective than paid ads, resulting in five times more sales. 

Instead of being a business that provides a product, you give an experience. Of course, you still offer the product, but the experience involves caring, understanding the client's needs, and surpassing that expectation. You transform from someone who provided that thing once to someone who understands their business and works to help make it succeed. You become a trusted partner. Those long-term relationships don’t happen by accident, nor does a successful one. Put the time in and create relationships you’d want with a business.   

Tips for Success as a VoIP Reseller 

Along with implementing your marketing strategy, success needs to be measured. The go-to measure of success is increased revenue, but sometimes, that can be deceiving. Yes, in the short term, you might see an uptick in revenue, but over time, you will see client churn and understanding why will be critical. Offering more than the person down the street is vital to reduce customer turnover. This is where the term value add comes into play. 

• A true differentiator is providing excellent customer service and support. You must be available to help when needed and proactive about monitoring their system. 

• All businesses are unique and deserve customized solutions and tailored approaches to meet their needs. 

• Stay current with industry trends and developments, and then communicate the information that affects customers in a timely manner. Not only does this help keep them informed, but it also keeps you top of mind and will probably push more referrals your way. 

• Continuously evaluate and improve sales and marketing strategies. You may get lucky, and the first plan you put together works flawlessly, but assume it won't and make improvements as you go. 

• Track data about what's working, use analytics to monitor performance, and make informed decisions to improve your services. 

Simplicity VoIP offers a top-tier VoIP reseller program called the Super Seller model. This partner program is specifically designed for agents, MSPs, and VARs who currently offer VoIP services to their customers. Within the Super Seller program, you receive higher compensation and the option to charge installation fees, and 100 percent of the profit from those fees goes directly to you. This is just the tip of the benefits iceberg; you should reach out to learn more.  

Overcoming Common Challenges in VoIP Reselling 

VoIP reselling can come with its own set of challenges. Here are some common challenges and strategies for overcoming them: 

1. Technical Issues: You can do this by having a partner who is dedicated to your support and provides resources to help your customers resolve technical issues quickly and efficiently. Proactive support can prevent small problems from becoming major headaches. 

1. Competition: Differentiate your VoIP reseller program by offering custom VoIP solutions, dedicated support, and competitive pricing. Stand out by providing unique value that competitors can’t match. 

1. Customer Acquisition: Develop a comprehensive marketing strategy that showcases the benefits of your VoIP reseller program and attracts new customers. Highlight your unique selling points to draw in prospects. 

1. Customer Retention: Implement a referral program and offer dedicated support to incentivize customers to remain loyal to your VoIP reseller program. Building strong relationships can reduce churn. 

1. Pricing Pressure: Continuously monitor and analyze the market to ensure your pricing remains competitive and aligned with your customer’s business goals. Adjust your pricing strategy as needed to stay attractive. 

By understanding these common challenges and developing strategies to overcome them, you can ensure the success of your VoIP reseller program. 

The Simplicity VoIP Reseller Programs Are Your Solution to More Revenue 

The proof is in the pudding. Partnering with an industry-leading VoIP reseller program from Simplicity VoIP is a lucrative opportunity for your business to expand its offerings and increase revenue. However, the program is only half the battle; you must provide excellent customer service, customized solutions, and dedicated support to build long-term customer relationships that drive business growth. 

Simplicity VoIP is a hands-on partner with years of proven success. We want to help you increase market share and drive revenue growth. These aren't just fun business platitudes either; your success is our success, so we have your back. 

Become a partner today! We can't wait to work with you.