Transitioning your clients from on-premise systems to the cloud is no small task. You’ve built trust, invested time in relationships, and now you’re faced with finding a solution that allows you to scale without sacrificing control. This is where Simplicity VoIP’s Super Seller Program stands out—it’s not your typical VoIP reseller program. It’s a partnership designed specifically for MSPs and VARs who want to deliver cutting-edge cloud solutions while maintaining ownership of their customer relationships.
The Super Seller Program doesn’t just make cloud VoIP simple—it ensures that you, the service provider, remain the face of the solution. With full support from Simplicity VoIP, you can focus on growing your business while offering your clients a superior communication platform backed by expert training, top-tier technical assistance, and the flexibility to build your brand.
Before we get too ahead of ourselves, let’s cover some of the basics:
What is a VoIP Reseller Program?
At its core, a VoIP reseller program is a partnership between a VoIP service provider and a reseller or referral partner, allowing the reseller to offer VoIP services to their customers under their own brand. To get started, you need to sign up for a reseller account that provides essential tools and support. Instead of pushing another service through your business, you get to create a brand for yourself that reflects exactly who you are.
This type of partnership welcomes VoIP resellers to offer customized solutions, dedicated support, and tailored approaches to meet the specific needs of their target customers. By joining forces with a premier VoIP reseller program, your business can expand its offerings and increase revenue. A recent report from Fortune Business Insights found that the global managed services market was valued at USD $270 billion in 2023.
Why a VoIP Reseller Program Is a Game-Changer for MSPs and VARs
VoIP reselling offers an incredible opportunity to expand your portfolio and generate recurring revenue. For MSPs and VARs, moving clients to the cloud opens up avenues for long-term growth, providing advanced communication solutions that are reliable, scalable, and future-proof.
When you partner with a program like Simplicity’s Super Seller, you eliminate much of the complexity involved in delivering VoIP services. That includes billing, taxation, and compliance—tasks that can bog you down and distract from serving your clients. Instead, you focus on selling, supporting, and building lasting relationships.
Benefits of Partnering with a VoIP Reseller Program
The simple fact is you want to grow your business. The reasons are irrelevant, but you must systematically add products, features, or services that make you a compelling option to customers.
For instance, you own a small but mighty IT shop or MSP and, over the years, have been asked multiple times about phone service while on projects. At the time, you were trying to build a name for the business and didn’t jump at those opportunities, but now you see it’s time to expand your offering to include phone service. You have a deep knowledge of hardware installation and what it takes to build relationships, and now you've decided to spend the time and energy required to become an expert in VoIP.
Amongst the additional benefits listed below, it’s the consistent recurring revenue that helps bring stability to your company that’s incredibly enticing.
- Increase sales and recurring revenue by offering VoIP services to customers.
- Provide customers with cost-effective and reliable communication solutions from a trustworthy company.
- Offer bucketed solutions or built-to-order offerings that close more deals. Also, give dedicated support to meet the specific needs of customers.
- Expand business offerings and increase competitiveness in the market.
- Receive dedicated support and resources from the VoIP service provider.
With VoIP reseller opportunities, there’s excitement in knowing that you have more control over the success of what you’re building. Will it be easy? With Simplicity VoIP it can be! Our Super Seller program offers extensive support, technical knowledge and training, and installation services.
What Sets the Super Seller Program Apart?
The Super Seller Program is built for MSPs and VARs, offering tools and resources to seamlessly transition your customers to the cloud while keeping you in control. Here’s how it stands out:
- Maintain Control of the Relationship
Unlike traditional reseller programs where the provider takes over, Simplicity’s Super Seller Program ensures you maintain the customer relationship. You are the face of the solution, strengthening trust and reinforcing your value as a partner.
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Higher Compensation
With Simplicity’s model, you don’t just resell VoIP—you profit. Super Sellers can charge installation fees, and 100% of the profit from those fees stays with you. Plus, you enjoy higher compensation rates compared to typical referral programs.
- Hands-On Support
From training to ongoing technical assistance, Simplicity provides dedicated support. Whether it’s guiding you through setup or troubleshooting issues for your clients, Simplicity ensures you’re never alone.
- Scalable and Customizable Solutions
The Super Seller Program isn’t one-size-fits-all. You can offer tailored VoIP solutions to meet the unique needs of your clients, whether they’re small businesses or large enterprises.
- Simplified Backend Operations
Simplicity handles the billing, taxation, and compliance complexities, leaving you free to focus on selling and scaling your business.
Choosing the Right VoIP Reseller Partner
Choosing the right VoIP reseller partner is crucial for the success of your business. When selecting a partner, consider the following factors:
- Solid Technology: Your partner should provide a solid, fully managed platform that requires no setup or maintenance on your end.
- Reputation: Look for a partner with a stellar reputation in the industry. A well-regarded partner known for providing high-quality services and support can significantly enhance your business credibility.
- Customization: Ensure the partner offers custom VoIP solutions that can be tailored to meet your customers' specific needs. This flexibility allows you to provide personalized services that stand out in the market.
- Scalability: Choose a partner that can scale with your business. Opt for flexible plans and pricing that can accommodate your growing demands, ensuring you can continue to meet customer needs as your business expands.
- Support: Dedicated support is a must. A partner with a dedicated team and resources to help you answer questions and resolve issues promptly can make a significant difference in customer satisfaction.
- Pricing: Consider the pricing model and ensure it aligns with your business goals. Competitive rates and flexible payment options can help you attract and retain customers.
- Simplification: As a reseller, you shouldn't have to worry about the complexities of compliance, billing, and taxation. Your goal is to sell, and your partner should handle the backend stuff.
By carefully evaluating these factors, you can select a VoIP reseller partner that meets your business needs and helps you succeed in the market.
Related content: Partner Levels: What’s The Best Fit For You?
Targeting On-Prem Customers for Cloud Migration
As an MSP or VAR, you know that many of your clients are still relying on outdated on-premise systems, like PSTN or aging PBX setups. These systems are costly to maintain, prone to failure, and lack the flexibility today’s businesses demand. The time is ripe for migration.
Pain Points You Can Solve
- Unsupported Systems: Don't get stuck with an on-prem systems where support has been terminated, parts and equipment can't be acquired, and feature development is no longer active.
- High Maintenance Costs: On-prem systems require constant upkeep. Cloud solutions reduce infrastructure costs.
- Lack of Scalability: On-prem systems are difficult to expand. Cloud VoIP grows with your clients.
- Outdated Features: Cloud systems offer modern features like video conferencing, mobile integration, and advanced analytics.
Simplicity’s Super Seller Program equips you with the tools to address these pain points, positioning you as the trusted advisor who can modernize your clients’ communication systems.
How Simplicity Supports MSPs and VARs
Simplicity VoIP is more than just a provider—it’s a partner committed to your success. Here’s what you can expect:
Dedicated Training and Resources
Simplicity offers extensive training to ensure you’re confident in selling and supporting VoIP solutions. From technical knowledge to sales strategies, you’ll have everything you need to succeed.
Marketing Support
Gain access to marketing materials, co-branded collateral, and strategies designed to help you close deals. Simplicity works with you to craft messaging that resonates with your target audience.
Superior Technology
Simplicity’s platform is fully managed, requiring no setup or maintenance on your part. This plug-and-play simplicity means faster deployments and happier clients.
Flexibility for Your Clients
Offer built-to-order VoIP solutions, ensuring your clients get exactly what they need without paying for features they don’t use.
Why Now Is the Time to Act
The demand for cloud communication solutions is growing rapidly, and businesses are looking for trusted partners to guide them through the transition. According to Fortune Business Insights, the global managed services market reached $270 billion in 2023, and it’s only climbing. By becoming a Simplicity Super Seller, you position yourself to capture a slice of this booming market while delivering unparalleled value to your clients.
Take the Leap With Simplicity VoIP
The Simplicity Super Seller Program isn’t just a reseller program—it’s a path to greater profitability and control for MSPs and VARs. Whether you’re looking to add VoIP to your portfolio for the first time or you’re ready to scale your existing offerings, this program provides the tools, support, and revenue opportunities you need to succeed.
Don’t let the opportunity to future-proof your business pass you by. Become a Simplicity Super Seller today and start building the cloud communication solutions your clients need, all while staying in control of the relationships you’ve worked so hard to build.
