-By Gerald Baldino
This week the ChannelVision team went to Washington, D.C. to take part in the Channel Partners Evolution conference. At the event, we had the opportunity to sit down with Amy Humphreys, who is Vice President of Marketing and Agent Enablement at Simplicity VoIP—a leading hosted PBX and business VoIP provider based out of Richmond, Virginia.
A longtime industry veteran, Humphreys is now using her extensive experience to develop various tools for agent success. She is the lead contact for agent support at Simplicity VoIP, as well as for master agent Comtel.
ChannelVision: Tell us a bit about Simplicity VoIP.
Amy Humphreys: We have a softswitch with a presence in Richmond and Dallas, and we have customers across the United States. Our customers range in size and can be anywhere from medium-sized businesses to enterprises.
We also have U.S.-based team, and a class five VoIP platform that’s completely geo-redundant. In addition, Simplicity VoIP provides hands-on, white glove service. We’ll visit a customer’s site prior to an install, and we’ll be there with them on the day of the install. So, it’s an anti-plug and play model that we offer.
CV: Is Simplicity VoIP entirely channel based?
AH: We have a hybrid model. Right now, there are few direct folks, but we’re mainly channel and agent-based.
CV: What are some of the tools that Simplicity VoIP provides for agents?
AH: We offer online quoting, and use HubSpot which serves as our CRM, website, lead collection engine. We also provide customized and branded collateral.
One of our biggest differentiators for agents is our white labeled client services department. So an agent can give a number that’s answered 24×7. We don’t answer as Simplicity, we answer as if it’s the agent’s client services department—and there’s no charge for that.
CV: Are there any promotions or incentives that you’re running right now?
One incentive that we offer is our President’s Club program. Through the President’s Club incentive, you can earn an all-expense paid trip for two on a cruise line with our president, usually in the Caribbean. This will take place next April and May, and [to qualify] it’s $7,000 in sales before year-end.
CV: Do you have any messages for the channel community?
AH: We’re looking to add agents and team members, and we offer very rich compensation. If you want to work with a domestic VoIP provider that will get the job done right, we can help. We have an incredible support team, and we’ve really ironed out our processes. You can rest assured that when working with Simplicity VoIP, there won’t be any surprises for your end users.